PRGI Registration Success Story of Vikendra Kumar Sharma: How a 4–5 Year Struggle Turned into Three Registered Publications
Inspiring journey of Pashu Premi Vikendra Kumar Sharma with New Sense Marketing Services Pvt. Ltd. Sometimes, the hardest part of achieving a dream is not the work itself but finding the right direction. For Vikendra Kumar Sharma of Budaun, Uttar Pradesh, popularly known as “Pashu Premi,” the dream of becoming a newspaper and magazine publisher remained unfulfilled for nearly four to five years. He made repeated efforts, spent valuable time understanding the registration process, and faced challenges that made progress difficult.
Today, his journey has taken a very different turn. With professional consultancy support from New Sense Marketing Services Pvt. Ltd., he has obtained PRGI registration for three publications: The Living Earth Times, The Magnifier, and Chhupa Rustam.
For Vikendra Kumar Sharma, these approvals represent much more than official certificates. They mark the beginning of a new chapter in his media journey, giving him an opportunity to communicate social concerns, promote animal welfare, and expand his publishing activities.
His story also demonstrates why the right guidance, careful documentation, and a systematic approach can matter when navigating the newspaper and magazine registration process in India.
Who Is Vikendra Kumar Sharma, the “Pashu Premi” of Budaun?
Vikendra Kumar Sharma is known in his community for his interest in animal welfare and social causes. Popularly called Pashu Premi, he has been associated with People for Animals, a prominent animal welfare organization founded by Smt. Maneka Gandhi.
His interest in social service extends beyond animals. He believes that newspapers, magazines, and digital platforms can help bring attention to issues that affect ordinary people and communities.
He wanted to establish his own publications so that important subjects, including animal rights, public welfare, environmental concerns, and local social issues, could receive greater attention.
For him, publishing was not simply about starting another newspaper. It was about creating a platform through which he could share information, raise awareness, and encourage people to think about matters that deserve public attention.
However, turning that idea into a registered publication proved far more difficult than he had expected.
Four to Five Years of Effort Without the Desired Result
Vikendra Kumar Sharma began pursuing newspaper and magazine registration under the former RNI system before 1 March 2024. Despite his efforts, the process continued to present challenges, and years passed without the outcome he wanted.
During this period, the registration framework changed with the introduction of the Press and Registration of Periodicals Act, 2023, which came into force on 1 March 2024. The Press Registrar General of India (PRGI) became the relevant authority under the new framework.
For aspiring publishers, understanding the applicable requirements is essential. A proposed title must meet the relevant guidelines, documents must be prepared appropriately, and any deficiency communications must be addressed in accordance with the official process.
These requirements can be confusing for people who are unfamiliar with the administrative and technical aspects of registration.
After years of trying, Vikendra Kumar Sharma realised that he needed a more organised approach. He had the determination to establish his publications, but he also needed professional guidance to understand and address the difficulties he had encountered.
A New Beginning with New Sense Marketing Services Pvt. Ltd.
The turning point came when Vikendra Kumar Sharma learned about New Sense Marketing Services Pvt. Ltd., a company providing consultancy and application support for PRGI registration of newspapers and magazines.
He contacted Mr. Bala Datt Sharma, CEO of the company, and explained his earlier experiences, the difficulties he had faced, and the time he had already invested in trying to obtain registration.
The conversation provided an opportunity to review his requirements and identify the areas that needed attention.
Instead of continuing with an uncertain approach, he began a new phase of his registration journey with professional consultancy support. The focus was on understanding the requirements of each proposed publication, preparing the necessary documentation, assessing title-related risks, and responding to official communications.
For Vikendra Kumar Sharma, this was a welcome change. After years of frustration, he finally had a more structured plan for moving forward.
From Title Selection to Deficiency Replies: Addressing the Challenges
The registration of a newspaper or magazine involves several important steps. A suitable title, properly prepared documentation, and timely responses to official communications can all play a role in the process.
During his journey, Vikendra Kumar Sharma received assistance from New Sense Marketing Services Pvt. Ltd. in several areas.
Title selection strategy: Choosing a publication title requires careful consideration of the applicable title admissibility requirements. The consultancy helped him assess proposed names and understand potential title-related concerns before proceeding.
Title risk analysis: A preliminary title assessment can help identify possible issues, including similarity with existing titles or other restrictions. This helped him approach title selection more systematically, although only PRGI can make the final registration decision.
Documentation and affidavits: Supporting documents, ownership-related records, and applicable affidavits must be prepared in accordance with the requirements of the particular application. Assistance was provided in addressing these documentation needs.
Deficiency communication replies: Where official communications required clarification or correction, consultancy support helped him work on appropriate replies and supporting material.
Application guidance: The overall process was approached as a series of connected tasks rather than isolated problems. This helped him manage the registration requirements for his proposed publications more effectively.
These steps did not replace the official scrutiny conducted by PRGI. Rather, they helped the applicant navigate the process with better preparation and a clearer understanding of the requirements.
The First Major Achievement: The Living Earth Times
The first major breakthrough in this new phase of Vikendra Kumar Sharma’s journey was the registration of The Living Earth Times.
On 2 January 2026, the Press Registrar General of India issued its Certificate of Registration. For someone who had spent years trying to establish a registered publication, the news was an important personal and professional milestone.
The official certificate records the following details:
Publication name: The Living Earth Times
PRGI registration number: UPENG/26/A0197
Registration date: 2 January 2026
Language: English
Periodicity: Monthly
Publisher: Vikendra Kumar
Editor: Vikendra Kumar
Owner: Vikendra Kumar
Place of publication: House No. 278, Mohalla Kalyan Nagar, Shahbajpur, Budaun, Uttar Pradesh – 243601.
The registration certificate was issued under the Press and Registration of Periodicals Act, 2023.
For Vikendra Kumar Sharma, this approval brought a sense of relief and renewed confidence. His long-standing publishing ambition had finally moved forward, giving him encouragement to pursue additional publications.
The Second Milestone: Registration of The Magnifier
Following the approval of The Living Earth Times, Vikendra Kumar Sharma continued working towards expanding his publishing activities.
The next milestone was The Magnifier, an English-language weekly periodical.
According to its official PRGI registration certificate, the publication was registered on 16 January 2026.
Its registration details are as follows:
Publication name: The Magnifier
PRGI registration number: UPENG/26/A0451
Registration date: 16 January 2026
Language: English
Periodicity: Weekly
Publisher: Vikendra Kumar
Editor: Vikendra Kumar
Owner: Vikendra Kumar
Place of publication: House No. 278, Mohalla Kalyan Nagar, Shahbajpur, Budaun, Uttar Pradesh – 243601.
The approval of a second publication strengthened his confidence in managing the registration process and encouraged him to continue developing his media portfolio.
The Third Achievement: Chhupa Rustam
Another important milestone followed on 22 January 2026, when PRGI registered Chhupa Rustam, a Hindi-language weekly periodical.
The official certificate records these details:
Publication name: Chhupa Rustam
PRGI registration number: UPHIN/26/A0693
Registration date: 22 January 2026
Language: Hindi
Periodicity: Weekly
Publisher: Vikendra Kumar
Editor: Vikendra Kumar
Owner: Vikendra Kumar
Place of publication: House No. 278, Mohalla Kalyan Nagar, Shahbajpur, Budaun, Uttar Pradesh – 243601.
With this third registration, Vikendra Kumar Sharma had three registered publications recorded in the certificates shared for this success story.
The three approvals, issued between 2 January and 22 January 2026, represent an important achievement in his publishing journey.
For a person who had previously spent years struggling with registration-related difficulties, the progress was a reason to celebrate.
An Unexpected Visit with Four Kilograms of Sweets
One of the most memorable moments came after the registration successes.
Vikendra Kumar Sharma decided to visit the office of New Sense Marketing Services Pvt. Ltd. personally. He brought approximately four kilograms of sweets to share with the company’s staff.
It was an unexpected gesture that brought happiness to the office.
Mr. Bala Datt Sharma, the company’s CEO, and the staff were pleasantly surprised. The visit was not a formal business meeting or a routine professional interaction. It was a personal expression of gratitude from someone who had finally achieved an important goal after years of effort.
For the team, the moment carried a special meaning. Every application involves paperwork, follow-up, and procedural work, but the real value of that effort becomes visible when a client can move forward with renewed confidence.
Vikendra Kumar Sharma’s visit was a reminder that behind every registration application is a person with plans, hopes, and expectations.
The sweets were a simple gesture, but they made the achievement memorable for everyone present.
His Success Inspires Other Aspiring Publishers in Budaun
News of Vikendra Kumar Sharma’s experience also encouraged other people in Budaun to explore newspaper and magazine publishing.
Journalists, freelance journalists, and YouTubers who were interested in expanding their media activities began showing interest in professional consultancy services.
For people already working in digital media, print publishing can offer a different way to reach readers and cover local issues. However, launching a newspaper or magazine requires compliance with the applicable registration requirements, and a YouTube channel or digital news platform should not be confused with a registered periodical.
Vikendra Kumar Sharma’s journey gave other aspiring publishers a practical example of the importance of understanding the process, preparing documentation carefully, and seeking appropriate assistance when needed.
His experience also helped introduce more people in the area to the services offered by New Sense Marketing Services Pvt. Ltd.
Using His Publications to Raise Awareness About Animal Welfare
For Vikendra Kumar Sharma, the value of publishing lies not only in obtaining registration but also in what he can do with his media platforms.
His interest in animal welfare remains an important part of his identity as Pashu Premi. Through his newspapers, magazines, and YouTube channel, he can work towards bringing greater attention to animal rights, social concerns, and community issues.
His editorial interests may include animal protection, responsible treatment of animals, environmental conservation, public welfare, and stories about people working for positive change.
These subjects can help encourage discussion and awareness when they are covered responsibly, supported by reliable information, and presented fairly.
He also intends to develop his publishing operations with the involvement of reporters. Proper identification, editorial standards, fact-checking, and compliance with applicable rules remain important responsibilities for any publisher.
For him, registration is an important foundation for his publishing plans, while the continued effort to produce useful and responsible journalism will shape the value of those publications over time.
New Sense Marketing Services Pvt. Ltd.: Supporting the Publisher’s Journey
The experience of Vikendra Kumar Sharma illustrates the role that professional consultancy can play when an aspiring publisher encounters difficulties with registration.
New Sense Marketing Services Pvt. Ltd., led by Mr. Bala Datt Sharma, provides consultancy and application support related to newspaper and magazine registration.
Its services include title selection guidance, preliminary title risk assessment, documentation assistance, support with applicable affidavits, preparation of replies to deficiency communications, and guidance on other registration-related procedures.
The objective is to help applicants understand the process, identify potential issues, and prepare their applications more systematically.
However, every application is subject to the applicable legal requirements and scrutiny by the competent authority. Professional consultancy can support applicants through the process but cannot guarantee registration in every case.
Vikendra Kumar Sharma’s experience is a useful example of how a more organised approach helped him progress from a prolonged struggle to three registered publications.
Conclusion: A New Chapter for Pashu Premi Vikendra Kumar Sharma
The journey of Vikendra Kumar Sharma from Budaun, Uttar Pradesh, is a story of persistence, renewed confidence, and a long-awaited professional achievement.
After approximately four to five years of trying to establish his publications, he approached New Sense Marketing Services Pvt. Ltd. and received consultancy support from its CEO, Mr. Bala Datt Sharma.
The subsequent registration of The Living Earth Times on 2 January 2026, The Magnifier on 16 January 2026, and Chhupa Rustam on 22 January 2026 marked three significant milestones.
His visit to the company’s office with approximately four kilograms of sweets made the success especially memorable, turning professional appreciation into a shared moment of happiness.
Today, his publishing ambitions are connected with his interest in animal welfare, social awareness, and responsible journalism. His experience has also encouraged other aspiring publishers in Budaun to explore their own opportunities.
For New Sense Marketing Services Pvt. Ltd., the story is a reminder of why clear communication, careful preparation, and dedicated client support matter.
For aspiring publishers, the lesson is equally important: setbacks can be frustrating, but understanding the requirements and approaching the process systematically can help you move forward.
Vikendra Kumar Sharma’s PRGI registration journey is not just the story of three certificates. It is the story of a person who continued pursuing his publishing ambitions and found a new direction after years of difficulty.
This success story is based on the information shared by the client and the three PRGI registration certificates available for verification.
New Sense Marketing Services Pvt. Ltd.: Complete Media, Publishing and NGO Consultancy Solutions
New Sense Marketing Services Pvt. Ltd. provides consultancy, publishing, digital media, and organizational support services for aspiring publishers, newspaper owners, magazine publishers, journalists, NGOs, social organizations, and digital entrepreneurs across India. The company aims to help individuals and organizations turn their ideas into professionally managed publishing and service operations through practical guidance and customized solutions.
1. https://newsensepvtltd.com/rni-press-registration-of-new-newspapers-prgi/
The company provides consultancy for new newspaper and magazine registration under the Press Registrar General of India (PRGI). Services include publication title selection guidance, preliminary title risk analysis, application support, documentation assistance, affidavit preparation guidance, and replies to deficiency communications. Assistance is also available for existing publishers seeking guidance on ownership transfers, revised registration, defunct title matters, and other registration-related procedures, subject to applicable rules and official approval.
2. RNI/PRGI Compliance and Documentation Services
For existing publishers, the company provides support related to annual return compliance, registration record updates, deficiency replies, rejection review representations, and other publisher documentation requirements. Guidance is also available for relevant printing press approval procedures and applicable regulatory formalities. The objective is to help publishers understand their responsibilities and manage compliance in a more systematic manner.
3. Press Media Portal and Digital Media Solutions
New Sense Marketing Services Pvt. Ltd. is developing digital solutions for media professionals through its Press Media Portal concept. The platform is designed to support media organizations with administrative tools and digital document generation, including press identity cards, authority letters, vehicle stickers, advertising agency certificates, and related media-management services. Available features and eligibility depend on the platform’s applicable terms and the authority of the issuing organization.
4. NGO Registration and Consultancy Services
The company assists NGOs, trusts, societies, and social organizations with consultancy related to organizational registration, trust deed preparation, documentation, and project planning. It also provides guidance for developing project proposals, preparing Detailed Project Reports (DPRs), and organizing documentation for potential funding opportunities. Services may include assistance with CSR proposals, social development initiatives, environmental campaigns, healthcare projects, education programmes, and skill development activities, subject to the relevant eligibility requirements.
5. Magazine Publishing, Sponsorship and Media Promotion
The company supports magazine publishing initiatives, including publication planning, special issue development, advertisement placement, sponsorship opportunities, and promotional activities. Through its publishing and media network, it helps organizations, NGOs, tourism stakeholders, and individuals explore opportunities to communicate their achievements, projects, and social initiatives to wider audiences.
6. E-Book Publishing and Digital Education
New Sense Marketing Services Pvt. Ltd. also offers consultancy for e-book publishing, including publishing preparation, ISBN-related guidance where applicable, and digital distribution planning. Its associated educational initiatives include online learning resources, mock tests, e-books, and educational content aimed at students preparing for competitive examinations and government recruitment tests.
7. Website Development, SEO and Digital Marketing
The company provides website development and digital promotion solutions for organizations seeking to establish or strengthen their online presence. Services may include website planning, search engine optimization (SEO), content development, digital advertising, social media promotion, and online brand visibility strategies.
Our Mission: To support publishers, journalists, NGOs, and entrepreneurs with practical consultancy and digital solutions that help them build stronger, more organized, and sustainable media and social initiatives.
New Sense Marketing Services Pvt. Ltd. — Your Consultancy Partner for PRGI Registration, Media Services, NGO Development, Publishing and Digital Solutions Across India.
Disclaimer
This article is intended for general information and educational purposes. It does not constitute legal, financial, tax, or professional advice. NGO registration, trust registration, magazine registration, tax exemptions, CSR implementing agency eligibility, and animal welfare permissions depend on applicable laws, rules, documentation, and individual circumstances.
Readers should verify current requirements through the relevant government authorities and seek qualified professional advice where necessary. CSR grants, government grants, tax benefits, registration approvals, publication acceptance, and revenue are not guaranteed.
References to consulting services are informational and do not constitute a guarantee of results. Readers should confirm the current scope of services, fees, timelines, and terms directly with the service provider before engaging any consultant.
Contact New Sense Marketing Services Pvt Ltd
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